Since 2019 nearly $400,000 has been handed back to customers in a bid for them to stay within their doors. Our data sample identified nine casinos that operate in the state of New Jersey and after collecting the statistics from the start of 2019, here is what we found in terms of complimentary cash gifts:Īs you can see the Borgata dwarves the other nine casinos in the table in terms of cash giveaways. Short-term expenses for the casinos, like what they may pay out of pocket for free meals, free rooms, free drinks, pay dividends in short order.Ĭasinos have in-house data teams that crunch the numbers to ensure that these inducements are profitable for the house.īut which casinos bet big on themselves? Our latest data-driven deep dive examines which New Jersey casinos have been the most generous when it comes to handing out gifts. Whether it's table games or sporting events, the more a player bets the more likely it is for the house edge math to work out in favor of the casino in the long run.įree Drinks, Food, Rooms and VIP perks can be a shrewd investment by casinos to keep customers keep coming back again and again Casinos are playing the long game because the longer they can keep customers in their establishments, the more willing they will be to try and strike it rich. Keep the player playing and loyal to their particular casino.Ĭommon gifts come in the shape of a free drink, a room upgrade, or even promotional credits at the table or sportsbook. These comps can take many shapes and forms, but their objective is the same. Beyond marketing and advertising, casinos must be prepared to offer some comps to regular players from time to time. What this means for land-based casinos, and is slightly more challenging than for online casinos, is that they have to spend money to make money. Without those regulars who are prepared to risk it all, the profit margins for these operations would be rather slim.

The lifeblood of any successful casino is repeat customers.

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